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Peer reviewedShepherd, Gregory J. – Communication Monographs, 1987
Confirms the general hypothesis that: persons with relatively undifferentiated political construct systems exhibit substantial collinearity between attitudinal and normative components of the Fishbein-Ajzen behavioral-inventions model. (NKA)
Descriptors: Attitude Measures, Behavior Patterns, Behavior Standards, Cognitive Processes
Peer reviewedStamm, Keith R. – Communication Research: An International Quarterly, 1987
Indicates that (1) the prevalence of four selected cognitive strategies among voters shifted during the 1984 presidential campaign and (2) communication behavior differed between persons using the same strategies at different stages of the campaign. Supports research suggesting that campaign communication is not just a simple function of…
Descriptors: Behavior Patterns, Cognitive Processes, Communication (Thought Transfer), Communication Research
