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Cohen, Jodi R. – 1987
Unlike the linear, serial process of reading books, learning to "read" television is a parallel process in which multiple pieces of information are simultaneously received. Perceiving images, only one aspect of understanding television, requires the concurrent processing of information that is compounded within a symbol system. The…
Descriptors: Audience Analysis, Cognitive Processes, Mass Media Effects, Popular Culture
Son, Jinok; Davie, William – 1986
A study examined the effects of visual-verbal redundancy and recaps on learning from television news. Two factors were used: redundancy between the visual and audio channels, and the presence or absence of a recap. Manipulation of these factors created four conditions: (1) redundant pictures and words plus recap, (2) redundant pictures and words…
Descriptors: Audiolingual Skills, Auditory Stimuli, Aural Learning, Cognitive Processes