Outlines Peirce's philosophy of rhetoric by examining his philosophy of signs and sketching his specific program for rhetoric as a general art for "rendering signs effective." Suggests that Peirce's work is part of a fully elaborated system of inquiry and signification. (JMF)

To explore how readers create textual meanings or interpretations from written materials, a study that investigated reading from a semiotic perspective was conducted. The study's design was based on the principle of prior ethnography and employed data collection techniques common to field studies: participant/intervention and interviewing.…

This study is designed to help provide an understanding of the role semiosis plays in information processes. The object of study is the structure of various types of signs, and a determination of the relationship between sign structure and information properties. A review of the theory of sign structure is followed by an examination of syntactic…

Teaching with films has largely been limited to the attainment of the simpler educational objectives such as factual and perceptual motor skills learning. Here is an attempt to define the characteristics of filmic communication in order that it may be applied to more complex educational aims. Language and filmic symbolism are compared to…

Based on the more general principle that all thinking (including reasoning) is basically perceptual in nature, the author proposes that visual perception is not a passive recording of stimulus material but an active concern of the mind. He delineates the task of visually distinguishing changes in size, shape, and position and points out the…