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Kool, Wouter; McGuire, Joseph T.; Rosen, Zev B.; Botvinick, Matthew M. – Journal of Experimental Psychology: General, 2010
Behavioral and economic theories have long maintained that actions are chosen so as to minimize demands for exertion or work, a principle sometimes referred to as the "law of less work". The data supporting this idea pertain almost entirely to demands for physical effort. However, the same minimization principle has often been assumed also to…
Descriptors: Decision Making, Selection, Cognitive Processes, Difficulty Level

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