Mathematical tools allow us to clearly explain the phenomenon studied in administrative science. Various studies have shown that linear function is a concept, widely used in administration, as well as in other kinds of science, but difficult for students to grasp and assimilate as a tool in their studies. That is the reason that the objective of…

Today's scientific texts are complex and multimodal. Due to new technology, the number of images is increasing, as is their diversity and complexity. Interaction with complex texts and visualizations becomes a challenge. How can we help readers and learners achieve multimodal literacy? We use data from the audio description of a popular scientific…

Instructional images are used widely in textbooks and other learning materials, but the role of learner interpretation has not been adequately explored. While previous research has demonstrated the diversity of interpretation derived from images by learners, this research has not consistently taken place in the context of authentic learning tasks.…

This paper describes a study in which a Picture Readability Index (PRI) was used to investigate initial and extended perceptions of photographs. Readability criteria for evaluating instructional text seems to have been in place for a long time, yet instructional visuals like photographs and illustrations have typically been subject to no such…

This document contains 47 selected papers from the 1995 International Visual Literacy Association (IVLA) conference. Topics include: the cultural significance of tombstone iconography; the predicted impact of multimedia on education and entertainment; the effects of digital imaging on the art of photography; visual representation of the structure…