This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

Two instructional variables, visual illustrations and visual mental imagery, were compared for their influences on learning and cognitive strategies. It was hypothesized, based on dual-code theory, that attempts to combine the two would facilitate learning. In a completely randomized factorial design, treatments consisted of 4 versions of a…

Research on adult memory for nonverbal representations has found a significant age-related decrement in performance. To investigate age differences in adult locational versus featural information in visual memory, 90 adult women (29 young women with a mean age of 21; 30 middle aged women with a mean age of 43; and 31 older women with a mean age of…

Visual processing of televised information was compared among 85 Japanese and 111 American boys and girls at the kindergarten and 4th-grade levels. The literatures on cognition and learning indicate that language and child rearing factors are more conducive to the development of iconic processing skills in Japanese children than in American…

A study examined the effects of pictorial and verbal illustrations on the initial learning and long term retention of written instruction. Subjects were eighth and ninth grade students randomly assigned to one of two text conditions (literal or analogous instructions) under one of four pictorial conditions (no picture, functional drawing,…

This summary reports briefly on the progress of KEEP research on cognitive processes, specifically the covert verbal and visual activity of elementary school children. Preliminary research results regarding the infrequent use by children of covert verbal ability, or verbal mediational processes (unless prompted) are discussed. Informal…

The purpose of this study was to determine whether children as young as second-graders could encode categorically within an abstract evaluative dimension. The study uses mode of stimulus presentation (auditory or visual) as an independent variable. The subjects were 40 white middle class children from grades 2, 4, and 6, who were randomly assigned…

Visual and auditory stimuli were presented to children to measure symbol processing abilities. Slides which required matching the similarities in two objects in a group of three were presented. At times the matching criteria varied between function, color, and form. Reaction time was quicker when matching by color than by function, which was…

This curriculum is designed primarily for use in individualized classrooms where the teacher is working with an assistant, but it has also been proven effective in traditional classrooms and in remedial situations. Program 1 focuses on the basic abilities children use to analyze and organize graphic and other spatial patterns--skills directly…

Concludes that there may be differential effectiveness of method of reading instruction according to sex, with females finding letter training simpler than word training and males finding the reverse. (FL)

It is suggested that the right hemisphere of the brain--the creative, visual, imaginative--is being ignored in today's classroom, and ways of correcting this are presented. It is in this way that humanistic qualities may be established in existing curriculum. (KC)

Second-grade students' reading proficiency was studied by determining the influence of rhyming or nonrhyming items on their recall of random letter strings, using visual and auditory presentations. Good and poor readers differed in their use of phonetic coding in working memory. (MH)

Describes the fragmentary recall of aural and visual messages and discusses the implications for instructional design. Topics discussed include cognitive processes; the characteristics and selection of various media and the relationship to fragment processing skills; classroom activities based on fragmentary recall; and direction for further…

Research data in neurosurgery, neuropsychology, and neurolinguistics indicate that the human brain is lateralized toward one of two methods of information processing, and that, in most humans, the language bias appears to be a left hemisphere function, while the visiospatial bias belongs to the right. Furthermore, the left hemisphere seems to…

This collection covers a variety of workshops and presentations related to the research, theory, technology, or implementation of some aspect of visual literacy. More than 40 authors are represented, with 12 of the papers dealing directly with television. The document begins with an overview and a keynote address by Neil Postman. Individual papers…