This paper examines the dual coding hypothesis, a model of the coding of visual and textual information, from the perspective of a mass media professional, such as a teacher, interested in accurately presenting both visual and textual material to a mass audience (i.e., students). It offers an extension to the theory, based upon the various skill…

For the thirty-sixth year, the Research and Theory Division of the Association for Educational Communications and Technology (AECT) is sponsoring the publication of these Proceedings. Papers published in this volume were presented at the annual AECT Convention in Anaheim, California. The Proceedings of AECT's Convention are published in two…

This collection covers a variety of workshops and presentations related to the research, theory, technology, or implementation of some aspect of visual literacy. More than 40 authors are represented, with 12 of the papers dealing directly with television. The document begins with an overview and a keynote address by Neil Postman. Individual papers…

Seven researchers met with three representatives from the National Institute of Education (N.I.E.) in January 1978 to draft a research and demonstration agenda for N.I.E. on the relationship between leisure time uses of television and school performance. Of particular concern to N.I.E. is the role of federal policy and programs in addressing the…

Preparing students to be both constructors and consumers of visual information will be an important responsibility for all teachers. This will mean giving learners the tools to go beyond what is merely visual to the deeper, human meanings that lie beneath. One important way that educators can prepare students to be wise visual consumers is to help…

Although many students simply do not visualize or draw very well, most students have capabilities and potentials that they, and perhaps their professors, are overlooking. Once elementary representations are mastered, it may be that drawing becomes progressively less of a learning tool as one moves through the educational system. But there is…

This document includes 46 papers presented at the International Visual Literacy Association Conference on topics ranging from prehistoric cave paintings to technology of the future. Major sections are devoted to research and theory, education, computer technology, and phototherapy. Emphasis is on increased understanding of opportunities available…

There is a significant mismatch of student preparation for college-level reading tasks and literacy demands placed on our liberal arts college students today. Widely accepted schema theory suggests that teaching metacognition, or consciously thinking about how one thinks, is helpful. Once thinking processes are made transparent to the learner, he…

Given the role science and technology play in economic and social development in today's world, scientific and technological literacy must be given priority as an essential component of basic education. The significance of the visual component of literacy has increased with advances in technology and picture and image usage. The United Nations…

One hundred seventy-one middle school students participated in a study to assess cognitive activity during television viewing. Students completed a questionnaire about their favorite programs, viewing habits, and social reality beliefs, then viewed a 17-minute professionally edited episode of a family drama and answered a multiple choice…

This report contains discussion papers presented at a workshop held in 1981 by the Multiculturalism Directorate of the Canadian Department of the Secretary of State to consider the effects of television on public attitudes and to develop approaches for educating viewers to analyze critically what they see. The papers include (1) an overview of the…

Individual differences in perceptual information processing were tested using 327 ten year old children, with verbal tasks representing successive information processing and spatial tasks representing simultaneous information processing. Three sets of tasks, (1) visual/reconstruction (V/R), (2) visual/verbal (V/VL), and (3) verbal/reconstruction…

Findings from fieldwork analyzing children's use of four interactive multimedia programs are compared with a description of early film features and used as the basis to consider problems faced by an audience encountering a nascent medium. Methods adopted to facilitate understanding of films and their suitability for adaptation to multimedia…

Summarizes interviews with British West Indies children concerning the production of art and the role of the artist. Demonstrates that children's perceptions undergo a shift from naive realism (pretty things make pretty pictures) to a more interpretive stance (the artist's efforts define the final product). (MJP)