One of the most basic theoretical areas in the study of visual communication and visual literacy is the nature of representation. Some of the important research in this area is reviewed in this paper, and a model of representation is developed that satisfies many of the philosophical concerns. The paper begins with a discussion on the relationship…

For 15 years an ongoing research project at the University of Pittsburgh has focused on the effects of variations in visual complexity and color on the storage and retrieval of visual information by learners. Research has shown that visual materials facilitate instruction, but has not fully delineated the interactions of visual complexity and…

Three experiments tested the hypothesis that graphs convey information effectively because they can display global trends as geometric patterns that visual systems encode easily. A novel type of graph was invented in which angles/lengths of line segments joined end-to-end represented variables of rainfall and temperature of a set of months. It was…

The nature of the memory representation of two types of information in picture stories is examined: surface information, arising directly from pictures, and conceptual information, inferred from connecting pictures into a story. (CHK)

Three experiments are described which support the hypothesis that in a lexical decision task, prefixed works are analyzed into their constituent morphemes before lexical access occurs. Results compare classification times of nonwords that are and are not stems, of free and bound morphemes, and of stems and control items. (CHK)

The visual scanning of redundant and random spatial configurations of two-digit numbers was investigated in a target recognition task. The experimental technique involved a brief exposure of a probe (a two-digit number) at the center of the visual field, followed by a spatial pattern of 16 two-digit numbers which included the matching target in…

The spatial layout of visual displays was evaluated by means of three magnitude estimation tasks and one reproduction task. Each stimulus display consisted of 16 randomly-drawn, two-digit numbers. Six different spatial layouts, or display types, were used: systematic vs. random spatial order of numbers; regular vs. irregular boundaries of the…

Seven different age levels were used to test the correlation between age and unfilled pauses (UP) and between age and parenthetical remarks (PR) in narratives elicited by visual stimuli. (Author/AM)

In an attempt to address the issue of bimodal coordination of featural stimuli, the sensitivity of 3-month-old infants to the auditory and visual components of male and female stimulus configurations was examined. Measures were made of the infants' visual attention to a male or female face while they listened to a male voice, female voice, or to…

A well established finding in the discrimination learning literature is that pictures are learned more rapidly than their associated verbal labels. It was hypothesized in this study that the usual superiority of pictures over words in a discrimination list containing same-instance repetitions would disappear in a discrimination list containing…

The major objective of this study was to explore how preschool children's ability to delay gratification was affected when children were asked to attend to actual rewards rather than pictures of rewards. Sixty subjects, 3 to 5 years of age, were given a choice between two rewards and then placed in a delay of gratification situation. Half of the…

This study was concerned with children's ability to conserve spatial relationships among objects in different arrangements, in the presence of projected changes in the observer's visual field. The objectives were: (1) to determine the effects of varying types of arrangement and number of objects in the arrangement on perspective ability…

The direction of subjects' first gaze shift following questions designed to elicit verbal-linguistic or visuo-spatial processing was examined in three experiments under video camera and face-to-face interview conditions. In all three experiments, verbal questions elicited significantly more downward gaze shifts than spatial questions. However,…

Good and poor readers' visual and auditory memory were tested. No group differences existed for single mode presentation in recognition frequency or latency. With multimodal presentation, good readers had faster latencies. Dual coding and self-terminating memory search hypotheses were supported. Implications for the reading process and reading…