This article examines the political discourse surrounding NCLB, educational reform, and how that discourse shaped perceptions of public education during the Bush Administration. Examining mass media campaigns in the New York Times and Time Magazine, the article demonstrates how the media has visually and textually framed and reinforced NCLB and…

Over time, accountability measurements in education have paralleled measurement systems that originated in the business sector. Reform efforts, such as the Baldrige criteria, have continued to demonstrate that the business paradigm has offered precious little in the way of classroom success, despite the publicity and funding these movements…