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Braverman, Marc T.; Farley, Frank H. – 1975
Comprehension of film was studied in an ATI (aptitude x treatment interaction) framework which investigated comprehension as a function of the interaction of the stimulation-seeking motive (arousal) and degree of structure in information presented in film. Three levels of organizational coherence of a short film and two levels of the stimulation…
Descriptors: Arousal Patterns, Cognitive Style, Comprehension, Films
