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Andres, Hayward P.; Akan, Obasi H. – Journal of International Education in Business, 2015
Purpose: The purpose of this paper is to determine if "fit" and "non-fit" between authoritarian versus demonstrator teaching and visual versus verbal learning preferences differ in impact on Chinese MBA student academic performance in a large local urban Chinese university setting. In addition, the role of Chinese cultural…
Descriptors: Foreign Countries, Cognitive Style, Graduate Students, Masters Degrees
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Shoemaker, Nikki; Kelly, Marie – Journal of College Teaching & Learning, 2015
Students' learning styles play an important role in their success in the classroom and beyond. This study explores the learning styles of business students so that professors can better understand the instructional methods that are most beneficial for their students. A survey of 205 business students in an introductory accounting course revealed…
Descriptors: Majors (Students), College Students, Business Administration Education, Cognitive Style
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Strauss, Judy; Corrigan, Hope; Hofacker, Charles F. – Marketing Education Review, 2011
Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…
Descriptors: Constructivism (Learning), Learner Engagement, Short Term Memory, Long Term Memory
Nunes, Miguel Baptista, Ed.; McPherson, Maggie, Ed. – International Association for Development of the Information Society, 2015
These proceedings contain the papers of the International Conference e-Learning 2015, which was organised by the International Association for Development of the Information and Society and is part of the Multi Conference on Computer Science and Information Systems (Las Palmas de Gran Canaria, Spain, July 21-24, 2015). The e-Learning 2015…
Descriptors: Conference Papers, Failure, Electronic Learning, Success