Adaptation to customer needs is a key component of competitiveness in any service industry. In online HE (higher education), which is increasingly worldwide, this adaptation must include consideration of learning styles. Most research shows that learning style has little impact on learning outcomes in online education. Nevertheless, students with…

The purpose of this article is to propose a blending with purpose multimodal conceptual model for designing and developing blended learning courses and programs. A blended learning model is presented that suggests teachers design instruction to meet the needs of a variety of learners. Specifically, "Blending with Purpose: The Multimodal Model"…

Sensory overload and split attention result in reduced learning when instructors read slides with bullet points and complex graphs during a lecture. Conversely, slides containing relevant visual elements, when accompanied by instructor narration, use both the visual and verbal channels of a student's working memory, thus improving the chances of…

System theory, which attests that any change in one component of a system will change other components, is fundamental to the communication discipline. Students are often provided with verbal metaphors (e.g., the machine metaphor) when learning about this theory but many times are not shown its complexity in an engaging manner. Additionally,…

Two postsecondary institutions in Michigan, Macomb County Community College and Michigan State University, participated in a two-year program that attempted to implement and evaluate a set of procedures developed for measuring and mapping each student's educational cognitive style and using the resulting maps to individualize educational programs…

Hybrid learning, or blended learning, has become an interesting learning delivery method in recent years. Many universities have sought to develop their own hybrid learning courses as another option for students and instructors who prefer to replace some portion of traditional face-to-face meeting time with online instruction. This paper provides…

This paper reviews the literature on the relevance of learner characteristics and learning styles when planning law school courses, focusing on the instructional delivery methods and teaching techniques applicable to law school courses. It examines the four major learning modalities: kinesthetic, tactual, auditory, and visual; and the four major…