Rankings dominate higher education policy making, although little is known about the experiences of those involved in perpetuating rankings. This paper explores middle-level academic leaders' sensemaking about university rankings and related policies in East Asia. Since university rankings have affected higher education policies and strategies…

Purpose: Innovation enables growth and helps address social challenges. This research aims to identify evidence that can characterize an innovative university based on its university management. Thus, the authors define the following research problem: How to measure innovation in a Higher Education Institution (HEI) that intends to be innovative…

Purpose: Nowadays, universities increasingly consider reputation as a key component for improving quality and rankings. A positive reputation opens doors to added value and diverse opportunities. This paper aims to explore Middle Eastern higher education managers' perceptions of university reputation components. Design/methodology/approach: Given…

The homogeneous nature of senior leadership in U.S. colleges and universities and the absence of diverse perspectives in decision making is cause for concern. The nation's college student population has become increasingly diverse, with Black, Latinx, Asian and Pacific Islander (API), and Indigenous groups making up 45% of 4-year college…

The neo-institutional theory indicates the impact of the institutional environment on organizations. This leads to the creation of homogeneous institutional structures, due to the existence of dominant institutional logic. University reforms, embedded in ideas of New Public Management, mean that evolution of the institutional logic associated with…

Beneath the veneer of prestige and promise, a hidden issue pervades the campuses of America's selective universities. In "Starving the Dream," Nathan F. Alleman, Cara Cliburn Allen, and Sarah E. Madsen reveal the startling contradiction between the celebrated opportunities of these prestige-oriented institutions and the food insecurity…

Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Responsible leadership is crucial for higher education institutions (HEIs) in developing countries to build an institutional reputation by generating advanced knowledge and strengthening socioeconomic development. Drawing on signaling theory, this study investigates the relationship between responsible leadership and academics' job insecurity, and…

Purpose: Personal branding is a strategic tool of marketing and communication to define success in organisations. While it constitutes a conscious attempt to commodify self and audit self, it must be intentionally managed to obtain its optimum results. This study aims to illustrate how personal branding may also pose unintentional and unconscious…

This paper focuses on the tension between two political rationalities coordinating Danish higher education (HE) -- a nativist politics of belonging and that of status competition and its technologies of university rankings, citation indexes, and performance management, explored historically drawing on Gramscian conjunctural analysis. The paper…