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| Numerical/Quantitative Data | 8 |
| Journal Articles | 4 |
| Reports - Descriptive | 2 |
| Reports - Research | 2 |
| Opinion Papers | 1 |
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Ross, J. David – New Directions for Institutional Advancement, 1981
Recognizing the various types of foundations (general purpose, special purpose, company sponsored, community, and family or independent) and their giving potential is essential for good fund raising. Giving patterns since 1955 by donor source groups and by field of activity give clues to solicitation approaches. (MSE)
Descriptors: College Administration, Fund Raising, Grants, Grantsmanship
Primary Research Group, Inc., New York, NY. – 1998
This report presents 228 tables detailing findings concerning management practices of marketing programs at 68 colleges and universities. Highlights of this report include: a mean of 5 employees regularly visit high school guidance counselors; only 5 percent of the colleges sponsor campus visits for select applicants; 24 percent of the colleges…
Descriptors: Administrators, College Administration, Comparative Analysis, Focus Groups
Thomas, Edward G. – Currents, 1996
A national survey found that job changes among 3,322 college advancement professionals are more frequent than in other college administrative areas, but the rate is declining. Data are reported, with analysis, on turnover by functional area (development, alumni relations, public relations, combination), institution type, size of unit, and by…
Descriptors: Alumni, College Administration, Employment Patterns, Fund Raising
Primary Research Group, Inc., New York, NY. – 1998
This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
Mooney, Carolyn J. – Chronicle of Higher Education, 1993
A recent study investigated turnover rate and length of service in 12 college administrative positions: chief executive officer; chief academic officer; chief financial officer; registrar; admissions director; head librarian; chief student life officer; chief development officer; personnel services director; financial aid director; alumni…
Descriptors: Administrators, Admissions Officers, Alumni, College Administration
Primary Research Group, Inc., New York, NY. – 1998
This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
Mooney, Carolyn J. – Chronicle of Higher Education, 1993
Data from an annual survey (n=1,432 institutions) on college administrator salaries show that, although salaries increased modestly, they kept up with inflation. They also indicate patterns in internal vs. external promotion and in presidents' lengths of service. Data are displayed by position and institution type (doctoral, comprehensive,…
Descriptors: Administrators, College Administration, College Presidents, Colleges
Vancouver Community Coll., British Columbia. – 1979
The results are presented of an institutional evaluation conducted by Vancouver Community College (VCC) in 1978-79 which involved a survey of 14 groups within the college community and an investigation of the survey findings by a visiting team of administrators and instructors from other institutions. The report first describes the advantages of…
Descriptors: Administrators, Adult Education, Adult Students, Advisory Committees
