To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Recommendations for program development with reduced resources include maintaining a quality-conscious approach to academic program development; appreciating and exhausting the entire institutional management process; making proactive use of resources; and finding and using the parallels between program planning and career development. (MSE)

A discussion of prepaid college tuition plans, operational in a dozen states, finds that they have proven viable but present problems in three areas: (1) their structure must not redistribute state resources to the relatively wealthy; (2) participation may create pressure on admissions policy; and (3) state legislatures may see the accumulated…

The changing role of the college financial aid administrator is examined, and contributing factors are discussed, including shifts in public perceptions of the aid officer's function, public lack of understanding of the financial aid process, technological advancement, economic change, the federal government's evolving influence, and changes in…