Purpose: Higher education institutions (HEIs) worldwide are required to acquire accreditation for the sake of their academic reputation at the institutional as well as programs levels. Meeting the requirements of standards established by accrediting bodies can be daunting for HEIs undergoing accreditation for the first time. Drastic organizational…

Over a number of years, universities have needed to become more adept at managing change as internal and external factors affect their longer term financial sustainability. That sustainability is, for many institutions, closely linked to how straightforward (or otherwise) it is to recruit student numbers of the right quality from often diverse…

Despite its seemingly subjective and ambiguous nature, the notion of a World Class University (WCU) appears both established and widely discussed in higher education discourses over the last decade. At the same time, some scholars have argued that the notion does not fit or refer to universities in Africa. In the year 2010, the University of Ghana…

The aim of this article is to develop a framework that encapsulates the key managerial complexities of running offshore branch campuses. In the transnational higher education (TNHE) literature, several managerial ramifications and impediments have been addressed by scholars and practitioners. However, the strands of the literature are highly…

A managerial process for enhancing the image and public reputation of a higher education institution is outlined. It consists of five stages: market research; data analysis and market positioning; communication of results and recommendations to the administration; development of a global image program; and impact evaluation. (MSE)

Many higher education institutions have allowed market fragmentation by permitting their names to be used in many forms and many ways. Specific techniques can be used to discover the power and value of the institutional name, identify what it communicates, and learn how to use it to convey identity effectively. (MSE)

A process for assessing and changing a college or university image is outlined. Steps include image assessment through any of several methodologies; identification of current problems, threats, and opportunities; formulation of the desired image; communication of the image with the public; and implementation and corrective action when necessary.…

Institutional stature, its development and determination, and strategies for its enhancement in colleges and universities are discussed. Focus is on the fundamental dimensions of stature, how it is affected by the external environment, and what colleges can do to improve it. Chapters are as follow: "Definition and Dimensions of Stature" (higher…

Describes the way in which Wilfrid Laurier University (Ontario), an institution that had worked hard to improve its programs and reputation, addressed a disappointing ranking in a national news magazine. In cooperation with other educators, administrators, and institutional researchers, the university undertook a successful project to have the…

Bloomfield's declaration of financial exigency, Chapter XI bankruptcy reorganization, and shift to a primary emphasis on recruiting nontraditional students enabled it to survive and emerge from its status as an invisible institution. (MSE)

The University of Redlands responded successfully to financial and administrative crisis by tapping institutional and community pride in the institution's stature, affirming a dual commitment to liberal education and career training, developing a new governance system, and reorganizing financial and program priorities. (MSE)

Concerned about shrinking state support, University of Michigan officials undertook a program in 1978 to increase public and legislative awareness of higher education problems and stop the appropriations decline. Person-to-person contact, group interaction, specialized communication through publications, and mass media communication were used.…

State comprehensive universities are caught between the research university model and the liberal arts and community college models, unsure of their identity. The quest for status has resulted in faculty dissatisfaction, loss of institutional self-esteem, and disparagement of scholarship. Five approaches to developing distinct and appropriate…

In an interview, Mernoy Harrison, the chairman of the National Association of College and University Business Officers (NACUBO) board of directors, discusses the issues he will address, the association's role in professional development, association image, the need to achieve more efficiency and productivity in college administration, and…

A survey indicates that declining resources, merging of programs, and loss of faculty positions characterize the changes in programs in higher education as a field of study and suggest an uncertain future. However, most programs see themselves as strong and programs that were prominent in the last decade remain so. (Author/MSE)