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Direct linkBaltaru, Roxana-Diana – Studies in Higher Education, 2019
Universities are increasingly engaging with non-academic professionals in facilitating performance outcomes, reaffirming themselves as purposive organisations, i.e. institutions with the ability to organise strategically in the pursuit of goals and standards. However, there is little empirical evidence for the impact of professional staff on…
Descriptors: Professional Personnel, Reputation, Universities, Strategic Planning
Peer reviewedParameswaran, Ravi; Glowacka, Aleksandra E. – Journal of Marketing for Higher Education, 1995
A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)
Descriptors: College Administration, College Choice, College Graduates, Decision Making
