Two models of administering college and university alumni chapters--using volunteers or paid staff--are compared, based on comments from alumni directors who have addressed the issues. A flexible club structure, which integrates a fully structured, chartered-chapter model with two versions of predominantly staff-driven models, is proposed as…

College and university fund raisers are encouraged to test various strategies for direct-mail solicitation by comparing variations of five factors that influence direct mail response: copy; timing; package; offer; and list. Suggestions include forming a hypothesis, testing one variable at a time, choosing test and control groups carefully,…

Research findings suggest that centralization varies with certain institutional characteristics and that the nature of the graduate faculty, availability of funding, and staffing patterns are correlated with the degree of centralization. The historical development of graduate education is described. (Author/MLW)

The evolution to date of the United Kingdom's Administrative Computing Initiative for universities, a program funding development of institutional management systems for both operations and planning, is described. The program divides universities into four families, each of which has adopted a different approach to systems development. (Author/MSE)

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

This report presents 228 tables detailing findings concerning management practices of marketing programs at 68 colleges and universities. Highlights of this report include: a mean of 5 employees regularly visit high school guidance counselors; only 5 percent of the colleges sponsor campus visits for select applicants; 24 percent of the colleges…

Past, present, and future costs and funding of graduate dental education are reviewed and compared with those in predoctoral dental education. Major environmental factors affecting fiscal survival of dental schools are analyzed. Different types of program needs are taken into account. (MSE)

Both centralized and decentralized college or university development programs have advantages, depending on the nature and needs of the institution. Changing program structure may have consequences that reach far beyond fund-raising details. A survey of 10 institutions revealed some common characteristics and many hybrid forms of organization.…

A new national survey of college fund raising practices suggests that colleges and universities are not following Council for Advancement and Support of Education (CASE) guidelines for campaign length and donation accounting. The voluntary standards seek to build uniformity and comparability in procedures, but many institutions continue to use…

Based on survey data from 70 universities, this study concludes that differences in the organizational structure of development offices have no significant effect on fund-raising efficiency. However, because decentralized offices may be able to expand their activities more rapidly than centralized programs, decentralization may facilitate overall…

College and university fund-raising programs that combine some characteristics of centralization and some of decentralization can be very successful and also pose unique administrative challenges, as illustrated in the experiences of a number of diverse institutions. Collaboration and clear communication are keys to effective administration. (MSE)

A survey of 49 university and other research administrators investigated attitudes concerning research productivity and measures to assess it. Results are compared with those of an earlier survey of research scientists, including a rank-order comparison of the relative importance of a number of productivity measures. Implications for demonstrating…

Based on a survey of five similar institutions, Pennsylvania State University identified four principles of model information technology (IT) practice: use of policy, budget, and strategy measures to maximize IT benefits; early IT implementation; emphasis on customer service to integrate IT into institutional culture; and use of standards,…

This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…

A modified form of vector analysis is examined that was applied to graphs depicting the number of undergraduate student credit hours taken by majors and nonmajors in each of 18 arts and sciences departments. The analysis permitted the identification of instructional service strategies adopted by various academic units and the evaluation of the…