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Peer reviewedPaulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design
Chronicle of Higher Education, 1991
Uses of computer technology by two- and four-year colleges to enhance instruction, curriculum planning, research, and college and program administration in a wide variety of disciplines are described. The descriptions focus on innovative uses of both hardware and software. (MSE)
Descriptors: Classroom Techniques, College Administration, College Curriculum, College Instruction
