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Quadrant Analysis as a Strategic Planning Technique in Curriculum Development and Program Marketing.
Peer reviewedLynch, James; And Others – Journal of Marketing for Higher Education, 1996
Quadrant analysis, a widely-used research technique, is suggested as useful in college or university strategic planning. The technique uses consumer preference data and produces information suitable for a wide variety of curriculum and marketing decisions. Basic quadrant analysis design is described, and advanced variations are discussed, with…
Descriptors: College Administration, Curriculum Development, Decision Making, Higher Education
Cuesta Coll., San Luis Obispo, CA. – 1980
Financial and program information are presented in this five-part annual report summarizing the instructional and administrative activities of Cuesta College and the San Luis Obispo Community College District during l979-80. Part I examines the status of eight areas under the supervision of the Office of Educational Services: curriculum…
Descriptors: Affirmative Action, Ancillary School Services, Annual Reports, College Administration
