Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

The purpose of this paper is to show what are the applicants' institution selection criteria in higher education in Hungary and what changes this will imply in higher education management and communication. These questions were investigated based on a review of the most relevant literature and the analysis of 1396 Hungarian higher education…

The university is faced with tensions and demands resulting from the transformations that society demands. The new public management (NGP) imposes new paradigms as far as university administration is concerned. Concomitantly, the international rankings of universities establish standards and classifications, placing the focus on access to…

Several accreditation agencies in Latin America introduce their standards and guidance for documentation but they do not explicitly elaborate on the key performance indicators on which higher education institutions can rely for evaluating their activities. The purpose of this research is to analyse the management indicators that higher education…

This study provides an insider's perspective on why engineering undergraduates at elite Indian universities lack academic motivation. Using interpretive qualitative research (actors approach), we uncover students' perceptions of academic (de)motivation and group them into three broad categories: faculty-related, course-related and…

In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

The phenomenon of globalization has a significant impact on higher education, but the lack of a clear roadmap for how senior university officials should create and implement global engagement strategies and for how these approaches support (or impede) an organizational culture that fosters globalization remains a gap in knowledge in higher…

This paper examines the processes of tenure denial and appeal from the standpoint of the author, who has been the Grievance Chair at Carleton University since 2000. The focus is on the ways that the grievance process as textually mediated provides for regulation and control over the forms of interaction between appellants and senior…

A few years ago, in "Student Success in College (SSiC)," the authors profiled twenty colleges and universities that were unusually effective in fostering student engagement and success, defined as better-than-predicted scores on the National Survey of Student Engagement (NSSE) and better-than-predicted graduation rates. These schools are…

A study investigated how 362 Ohio high school seniors perceived the quality of selected state universities in Ohio and how those perceptions affected their choice of colleges to which to apply. It is concluded that students do use perceived quality as a basis for application. Implications for practice and further research are outlined. (MSE)

A study investigated the perceptions of human resource managers (n=243) concerning graduates from 9 area colleges, using 40 criteria to differentiate potential employees. The results support use of the methodology by colleges and universities to investigate factors contributing to institutional image within the business community. (MSE)

The trustees at Southern Methodist University are expected to approve a plan that will cut the board's size in half and revamp a much-maligned governance system. This transformation was impelled by a devastating football scandal. (MLW)

Image assessment in higher education and procedures for conducting image assessments are discussed. Image assessment is the process of finding out what others think about an organization. It is proposed that when image assessments are approached objectively, the results can help determine constituent needs, anticipate vocational trends, survey…

Institutional image and desired goals for the University of Bridgeport, Connecticut, were assessed using the Institutional Goals Inventory (IGI) of the Educational Testing Service. All faculty and administrators of the private college were administered the IGI, and their responses were compared to those of the faculty four years previously.…

A survey of 1,499 graduate students from 7 colleges and universities in northeastern Ohio identified 15 major factors in graduate business school choice: academic reputation, accreditation, evening classes, programs, potential degree marketability, part-time programs, completion time, proximity, costs, faculty contact time, location, library size,…