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Download full textEstelami, Hooman; Mao, Zixin – American Journal of Business Education, 2019
The number of online MBA programs has increased in recent years while the demand is stabilizing. In light of this trend, the pricing of online MBA programs is an important issue for university administrators and policy makers, who are concerned about program competitiveness and public access to higher education. This study examines the drivers of…
Descriptors: Masters Programs, Business Administration Education, Teacher Student Ratio, Tuition
Merante, Joseph A. – College Board Review, 1987
To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)
Descriptors: College Administration, Enrollment Rate, Enrollment Trends, Higher Education
Miller, John Edgar; Thompson, Hugh L. – 1983
Management guidelines for colleges and universities that include policies, goals, and procedures are presented. Guidelines include the following: (1) trustees must have final authority for the institution; (2) the planning process should recognize that policy and direction generally flow down (the organizational structure) while process…
Descriptors: Administrator Guides, College Administration, College Admission, College Planning
Peer reviewedPaulsen, Michael B. – Journal of Marketing for Higher Education, 1990
A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…
Descriptors: Admission Criteria, College Administration, College Choice, Curriculum Design
Platt, Chet – 1979
As part of an effort to investigate the impact of the increasing predominance of part-time, adult, community college students on the management and organizatlon of the continuing education function, a survey of the 106 California community colleges was conducted in Spring 1979 to determine how many had merged the administration of the day college…
Descriptors: Administrative Change, Adult Education, Adult Students, College Administration
Young, Raymond J.; McDougall, William P. – 1982
Patterns of organization for summer schools were examined for 55 American and seven Canadian public four-year colleges and universities, including research universities, doctorate-granting universities, and comprehensive universities and colleges. Relationships between organizational structure and the following factors were assessed: institutional…
Descriptors: Administrator Responsibility, College Administration, Comparative Education, Enrollment Trends
PDF pending restorationBrodzinski, Frederick R. – 1978
Trends and developments that will have an impact on the future of student services and higher education are discussed. The importance of the student services sector in the total higher education enterprise is emphasized. It is suggested that planning and sensitivity to development within the student body are crucial if the student services sector…
Descriptors: Ancillary Services, Change Strategies, College Administration, College Students
Johnson, James A., Jr. – 1985
A computer application was designed to facilitate the management of inquiries about admission to a doctoral program for school administrators. The application makes possible the storage, accession, and manipulation of applicant data and information for marketing and recruitment purposes. The application was needed because inquiries were being…
Descriptors: Administrative Change, College Administration, College Admission, College Applicants
