Colleges and universities should critically review their publications periodically to save money and also as a way to present a more cohesive institutional identity. Ten recommendations are made for conducting a productive publications audit; they include choosing an evaluation method, selecting participants, making the experience pleasant, and…

Variables for effective communication in institutions of higher education are identified. Described are basic principles of communication, the variety of available forms of institutional communication and their purposes, and some indicators of their effectiveness. (JMF)

The development of a complex, highly computerized system of performance indicators by the State University of New York provides the means to monitor internal progress, report to a skeptical public, and compare the system's performance with a national sample of institutions. The system is described here, and the performance indicators and data…