To many honors administrators, fundraising is alien and frightening. This monograph is directed primarily to honors deans and directors, who have widely varying experience with fundraising. It may also be useful reading for those staff members, faculty, and development officers who have some responsibility for honors fundraising. It focuses on…

The fall of 2008 was a bleak time for college and university leaders. While there was little doubt that state funding would be down for the foreseeable future and general agreement that endowments would take a long while to recover, no consensus existed about the potential impact of the financial crisis on college and university development…

The concepts of "image" and "image management" in higher education are relatively new outcomes of an overall debate about accountability. Competition for faculty, students, and resources demands that colleges and universities promote their faculty's good work. Public support and trust are critical to funding and understanding…

A guide to planning college and university anniversary celebrations that attract the attention of both friends and strangers recommends creating substantive programs related to current public interest; faculty involvement; broad-based and varied programing; media participation; attention to both past and future; and adequate budget. (MSE)

Higher education must find ways to address some of the most pressing problems facing American society and forge a new partnership with government and the private sector to solve them, according to Harvard President Bok. It should take responsibility for needed research regardless of outside support. (MSE)

College public relations and government relations officers have traditionally come from different backgrounds and have different ways of communicating. In future, they must work together to preserve and enhance quality, despite increased competition for state and federal support. Successful institutions have cultivated such cooperation. Approaches…

The University of Munich, with 43,000 students, is a city university with typical university problems. It has no public relations guidelines, and public relations work is not primarily concerned with securing financial support, largely fixed by the government. Publicity efforts are more directed toward creating goodwill, explaining the…

The University of the Pacific School of Dentistry's program to withstand the economy's downturn and reduced patient pools included frequent resource and expense projections, increased student and faculty productivity, increased clinic income, public relations efforts, improved money management, and computerized administrative systems. (MSE)

A total of 267 doctoral dissertations in institutional advancement are summarized. The dissertations are listed in six professional program areas: institutional relations (e.g., college radio and television activity), educational fund-raising, alumni administration, government relations, publications, and executive management. The dissertations…

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

The ethical problems of receiving funds and the objections raised by concerned members of the university community are discussed by the president of Harvard University. It is proposed that donations be rejected that force the institution to deviate from its chosen standards of admission, or permit the donor to determine the selection of professors…