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Direct linkAlhaza, Khalifa; Abdel-Salam, Abdel-Salam G.; Mollazehi, Mohammad Dadrahim; Ismail, Radwa M.; Bensaid, Ahmed; Johnson, Chithira; Al-Tameemi, Rusol Adil Naji; A. Hasan, Mahmood; Romanowski, Michael H. – Cogent Education, 2021
Worldwide there is an increase in competition between higher education institutions seeking to ascertain their position in the world ranking, resulting in universities introspectively reflecting on their image and student satisfaction. This is especially the case in the Gulf Cooperation Countries, where there has been significant growth in higher…
Descriptors: Foreign Countries, Undergraduate Students, Student Satisfaction, Reputation
Al-Zawahreh, Abdelghafour; Khasawneh, Samer; Al-Jaradat, Mahmoud – Tertiary Education and Management, 2019
The present study investigated the level of sustainable leadership among a random sample of 170 faculty members employed by one public university in Jordan. The sustainable leadership questionnaire with 15 items was used to carry out the study. The results of the study indicated that the sustainable leadership questionnaire is composed of three…
Descriptors: State Universities, Sustainability, Reputation, Gender Differences
Yu, Qionglei; Asaad, Yousra; Yen, Dorothy A.; Gupta, Suraksha – Studies in Higher Education, 2018
This study extends our knowledge of internal branding in the context of employees in the higher education sector. Employing a quantitative methodology in UK universities, a conceptual model is presented and tested on 235 employees. Internal market orientation (IMO) is examined as a management tool to drive employees' university brand commitment…
Descriptors: Higher Education, Marketing, Student Recruitment, Foreign Countries
