The new strategic paradigm of resource development described in this paper recognizes that there are a number of important resources, in addition to financial ones, that are important to support the mission and to achieve the vision of a nonprofit organization, such as a college or university. It acknowledges and utilizes board members, with…

Advancement offices have their share of management issues. Do any of these situations sound familiar? An underachieving alumni director should have been let go long ago, but without a single bad performance review, he can't be fired. A development officer hires the wrong person and now spends too much time supervising her. A high-performing…

This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…

Although volunteers serve many useful functions in fund raising, soliciting gifts should be left to staff. Volunteers are hard to recruit, keep, motivate, are unreliable, lacking in expertise, and they can balk at the realities of development tasks. Development offices should carefully think through the appropriate roles for these individuals.…

It is proposed that an external audit of a college advancement program is analogous to a periodic physical examination that offers objectivity and expertise. Audits are appropriate at the time of administrative transitions, performance difficulties, and even periods of sustained success. Guidelines and expectations are discussed. (MSE)

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Five ethical dilemmas in college and university advancement are outlined, and responses of professionals to each are cited. Dilemmas include renaming a building, originally named for a generous donor, in honor of another donor funding renovation; paying for copying of sensitive documents; use of designated donations; handling of a donation made in…

In college and university advancement, prospect research has become streamlined with the Internet. Searchers can enter corporate, foundation, and other sites for up-to-date information on a variety of topics. Several campus development officers have established their own home pages to share information with colleagues. Online addresses for campus,…

Five situations are posed in which a college advancement administrator must make an ethical judgment. They involve renaming a building named after a graduate, use of personal versus institutional funds for a sensitive information search, use of unrestricted gifts, respecting donor intentions, and candor in information dissemination. Readers are…

This paper describes a project in which an office of institutional research in a private research university developed a "Key Success Indices" (KSI) report that is presented each month to the president and other senior officers of the university. The KSI report collects summary data from a wide range of offices within the institution to…

Both centralized and decentralized college or university development programs have advantages, depending on the nature and needs of the institution. Changing program structure may have consequences that reach far beyond fund-raising details. A survey of 10 institutions revealed some common characteristics and many hybrid forms of organization.…

Advancement services, the group of functions that support fundraising and alumni relations, has evolved to include donor relations and stewardship, data processing analysis and programing, budget development and analysis, and event management. Centralizing these services under a single manager can lead to greater productivity. (MSE)

The outspoken new president of the Council for Advancement and Support of Education (CASE) intends a rapid evolution of services for the organization, including better education for advancement professionals in higher education, more varied and technologically rich delivery methods, better use of technology in all areas, closer ties among…

College and university fund-raising programs that combine some characteristics of centralization and some of decentralization can be very successful and also pose unique administrative challenges, as illustrated in the experiences of a number of diverse institutions. Collaboration and clear communication are keys to effective administration. (MSE)

Volunteer fund raisers for colleges bring enthusiasm, perspective, motivation, and influence to the task of soliciting gifts. They stretch staff time, fill out the fund-raising team, and cost little. Careful definition of responsibilities, recruitment, training, and monitoring and rewards for good work are essential to getting the best results.…