Geographic analysis has been adopted by businesses, especially the retail sector, since the early 1990s (Thrall, 2002). Institutional research can receive the same benefits businesses have by adopting geographic analysis and technology. The commonalities between businesses and higher education institutions include the existence of trade areas, the…

Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…

While the electronic fact book will not replace the paper variety used by colleges and universities to disseminate institutional information, there are a number of uses for the electronic format, which accommodates both quantity and currency of information. Considerations in producing an electronic fact book are discussed, and a seven-day process…

Literature about the roles of college deans and department heads is reviewed, issues confronting these administrators are discussed, and their information needs are examined. A guide to the categories, types, and sources of useful information is provided. (MSE)

Information about students needed by college deans and department heads is identified, including data on cultural diversity, gender and age distributions, work and community experiences, educational experience, the extent to which programs serve students who are not majors, employment and continued education patterns, employer evaluation of…

Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

A discussion of focus groups in college marketing planning looks at the applicability of the approach, describes important considerations in focus group research, and provides step-by-step guidelines for conducting such groups. The technique's advantages are illustrated in an actual case in which the approach saved valuable institutional…

This paper describes a project in which an office of institutional research in a private research university developed a "Key Success Indices" (KSI) report that is presented each month to the president and other senior officers of the university. The KSI report collects summary data from a wide range of offices within the institution to…

To increase the value of administrative information for universitywide decision making, the office of institutional research at Virginia Polytechnic Institute and State University has undertaken a project to standardize data elements and codes across all administrative systems and institutionalize an ongoing standardization process. (Author/MSE)

This article proposes a conceptual decision-making framework for college and university offices of institutional research during times when budgetary retrenchment and reallocation of resources is necessary. Key issues the office should consider include understanding the institution's purpose, strategy selection, evaluation activities, student…

Three models for college and university decision-making about scarce resources are outlined: (1) shared governance, (2) corporate management, and (3) total quality management. Two underlying principles of all the models are, first, that faculty are the heart of the institution and, second, that successful institutions are governed through the…

Priority given to enrollment management at the University of Hartford (Connecticut) has created demands for better information about prospective student markets, admissions selectivity, enrollments, student adjustment, retention, and graduation rates. The planning and institutional research office used fourth-generation software, microcomputers,…

A survey of 49 university and other research administrators investigated attitudes concerning research productivity and measures to assess it. Results are compared with those of an earlier survey of research scientists, including a rank-order comparison of the relative importance of a number of productivity measures. Implications for demonstrating…

Results of an evaluation of the yearly planning and budgeting process of the National Technical Institute for the Deaf at Rochester Institute of Technology are presented. To examine the effectiveness of modifications to the 1985 planning and budgeting system, 42 questionnaires were completed by assistant and associate deans, directors,…

A study tested a model for assessing the impact of financial aid offers on 2,558 accepted students' college enrollment decisions. The analysis demonstrates that financial aid strategies have a substantial influence on enrollment and the systematic analysis of student enrollment decisions can help institutional administrators refine their financing…