Purpose: The region's universities are "riding a tiger" of university rankings in East Asian higher education, in a race to gain in the list of the world's top 100 universities. While this race impacts universities throughout the world, it takes on particular importance in East Asia due to the stage of university development and the…

The authors construct and respond to several questions about changing administrative costs for new Research I Universities, a group of institutions that might be expected to incur new costs as a result of their new status. Using IPEDS data, the study provides mixed support for the claim that universities reaching the pinnacle of research…

Improving college stature is an ongoing and essential process needed to regain public support and trust. Administrators can elevate stature through specific techniques in innovative planning, resource allocation, outcomes assessment, and image management, and they can communicate better with the public. (MSE)

The application and impact of marketing techniques in higher education are considered, based primarily on a literature review. Literature concerning marketing in higher education, primarily in the 1970s, focused on three major themes: discussions concerning the general need to adopt marketing techniques, marketing as part of the recruitment…

Research suggests that students make their college choice based on their perceptions of the institution's image. Smart, aggressive, well-administered institutions see their image as their most significant asset and manage it carefully by prioritizing audiences, conducting market research, establishing clear goals, planning, and implementing the…

Two representatives of popular magazines that publish controversial rankings of colleges and universities respond to criticism of the rankings. Issues addressed include the need for third-party comparisons, the importance of institutional reputation, cooperation with the higher education community, changing methodology, data integrity, reader…

It is argued that research testing the reliability and validity of college and university reputational studies should be conducted, a concern not raised by consumers and publishers. Two studies of "America's Best Colleges," published by "U.S. News and World Report," raise questions about the guide's validity and suggest that…

Debate grows over the validity and reliability of college and university rankings, which judge rather than describe institutions, as the public's willingness to accept them increases. While many institutional characteristics can be measured, measurement methods need improvement. One solution is to publish the peer studies that the institutions…

Institutional image and desired goals for the University of Bridgeport, Connecticut, were assessed using the Institutional Goals Inventory (IGI) of the Educational Testing Service. All faculty and administrators of the private college were administered the IGI, and their responses were compared to those of the faculty four years previously.…

This report summarizes results of a survey of students in the recently-initiated part-time evening program of Nova Southeastern University (Florida) law school. Respondents included all 54 evening program students enrolled in spring 1997. Results indicate that about half the students hold a job that is either highly or moderately related to their…

This article describes the events surrounding the University of South Florida's (USF) involvement with Sami Al-Arian, who was a professor at USF prior to accusations of involvement in the Palestinian Islamic Jihad (PIJ). The seeds of the Al-Arian controversy were planted in the early 1990s when USF--an ambitious but underfunded…

The College of Saint Rose, Albany, New York, conducted surveys about the image of the college with random samples of its students, high school seniors, high school guidance counselors, and the college's faculty and administration. Four similar surveys were developed. The students' surveys had three parts: demographic data, data on the ideal…