This research deals with factors that explain fundraising success and what types of institutional arrangements or practices exist at four year US public universities which make them successful or unsuccessful. Investment in higher education from state government continues to decline; alumni giving participation rates are falling, and many…

In a panel format, experienced college publications editors and development professionals discussed their responses to three scenarios describing clashes between alumni magazine staff and development officers: writing donor profiles; reporting negative campus news; and publishing campaign materials in the alumni magazine. Excerpts of the…

Suggestions are offered to the college alumni editor for making an interview with the institution's chief executive officer (CEO) easier and more productive. Recommendations stress the importance of attitude, punctuality, preparation, use of listening skills, and professional demeanor. (MSE)