In an age in which information and data are more readily available than ever, it is critical for higher education institutions to develop tools that can communicate essential information to those who make decisions in an easy-to-understand format. One of the tools available for this purpose is a dashboard, a one- to two-page document that presents…

The authors describe the University of Central Florida's top-down/bottom-up action analytics approach to using data to inform decision-making at the University of Central Florida. The top-down approach utilizes information about programs, modalities, and college implementation of Web initiatives. The bottom-up approach continuously monitors…