Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

Eight planning essentials for a successful college reunion are outlined: starting early; selecting enthusiastic and reliable volunteer leaders; training volunteers; balancing the budget; containing costs without sacrificing quality; publicizing; anticipating the unexpected; and evaluating the experience. Anecdotal evidence is offered that planning…

Essentially an application of installment purchase concepts to higher education, the Zero Cash Plan allows students without cash from family resources for room, board, and tuition to attend Cazenovia College (New York) by deferring parent contributions until after graduation. The program has evolved to meet changing student and institution needs.…

Three categories of options for colleges dealing with reduced resources are defensive reactions, constructive structuring and flexibility, and long-term new directions. Areas toward which resources need to be redirected, however, include broadening educational options for minority youth and encouraging client-centered and goal-oriented learning.…

Boston College's Management Development Program, which provides 12 weeks of formal management education, is described, and examples and models of materials are presented. Attention is directed to program planning, design, and results; problems encountered; and issues pertaining to advanced-level management development, particularly as it relates…