Leaders in higher education regularly find themselves at the intersection of change, torn between their institution's history and culture, the intrinsic value of education, market needs, and the desires of alumni, current, and prospective students. Higher education is often labeled reluctant to change, and many believe any change initiative not…

Many universities, colleges, and independent schools face the reality of geographically expanding alumni bases, likely combined with constant or decreasing budgets for alumni activities. Well-intentioned colleagues understand the potential power of a geographically diverse alumni network but do not always grasp the time and complexity associated…

Three case studies of university communication audits are presented to illustrate recommendations and changes implemented in institutional communication as a result of the audit. (JMF)

Suggestions for making the academic planning process at the higher education level more productive include being realistic about what can be accomplished; carefully reviewing past planning efforts; preparing others for change; structuring change over time; and tailoring the model to the circumstances of the changes to be made. Substantive…

A typology of the influencing strategies used in academic decision making in higher education institutions is proposed, then applied to one university program development project. The typology assumes two basic influence modes (pressure and legitimization) and seven types of organizational resources (expertise, money, information, time, rules,…

The experiences of several colleges and universities in expanding, streamlining, and enhancing alumni association regional programs are presented. Issues discussed include event attendance, offering services efficiently, conducting focus groups, designing events and selecting speakers, and communicating with leaders and members. (MSE)

Large, flashy college fund drives may be falling out of favor with alumni and friends of the institution. Advancement professionals recount their experiences and suggest ways to adapt campaigns to new needs and environments. Inherent problems with large campaigns are enumerated, and the importance of clear communication to audiences on and off…

The University of Trondheim's Norwegian Institute of Technology has redesigned its training program for deans and department heads to enhance the jobs' attractiveness, provide training opportunities, reduce problems of re-integration into the academic career, and introduce professional development talks by department heads with all staff. (MSE)

Principles of effective research administration originally written over a decade ago are revised to reflect the challenges of a new, technologically advanced, and rapidly changing climate. They now include establishing, communicating, and constantly evaluating the goals of research administration in conjunction with institutional partners;…

The process that Kenyon College (Ohio) used in researching development of a campus-wide information system (CWIS) is outlined, and the most important issues to be considered in launching a successful CWIS are identified, including resources, needs, ownership, access, personnel, content, policy, design, staffing, marketing, and ongoing development.…

Planning for a computer use "help desk" at Kenyon College (Ohio) was constrained by very limited resources. However, careful and thorough planning resulted in a low-budget, homegrown, but highly effective facility. Staffing, training, staff communication, and marketing the service were essential elements in its success. (MSE)

In 1994, the information technology organization at Indiana University, Bloomington, undertook a major computing technology conversion that affected 40,000 people. The project is described, and factors contributing to its success are discussed, including system architecture, marketing and customer communications, and migration of information…

Current concepts and realities of comprehensive planning act as a backdrop for a discussion of the types and sources of information required to support components of institutional planning processes. Information to support components of the planning process are outlined in relation to practical opportunities and to the intent, commitment, and…

College alumni program professionals offer specific ways to make good use of limited resources in the areas of program planning, scheduling, time management, staff communication, use of technology, involvement of board members, use of volunteers and student workers, coordination with other campus programs, and staff motivation and appreciation…

An incentive program that rewards and encourages desirable work traits can improve college or university effectiveness, customer satisfaction, and employee morale without excessive cost. Processes needed, benefits to the institution, costs, program design, challenges to successful implementation, and organizational communication needs are…