In a successful college marketing program, students and high-quality instruction are top priorities. Marketing research should investigate student needs and frustrations, the products offered, value received for time and money invested, physical convenience and appeal, and promotional strategies. Program research and development suggestions are…

The Maryland Center for Quality and Productivity at the University of Maryland has developed a methodology that enables the management team of an organization to define its critical performance dimensions. A set of metrics is offered to help colleges and universities assess whether quality management is improving their performance. (DB)

The need for information controls for college records management programs and the elements of program organization, planning, and management are discussed. Conditions at institutions that indicate a flaw in information control are identified, along with the benefits of a sound records management program. The management of an information and…

Total Quality Management (TQM) is defined and described, and its application in higher education institutions is discussed. The paper examines: TQM origins, salient features, importance of organizational leadership and commitment, use of strategic planning, customer orientation, the notion of continuous improvement, assessment of progress, and…

Recommendations for program development with reduced resources include maintaining a quality-conscious approach to academic program development; appreciating and exhausting the entire institutional management process; making proactive use of resources; and finding and using the parallels between program planning and career development. (MSE)

A discussion of the implementation of the Total Quality Management approach at Oregon State University over a number of years describes the planning process, steps and issues in implementation, specific results achieved, obstacles encountered, and lessons learned in the process. (MSE)

The evolution of an award-winning Total Quality Management (TQM) program for administrative and academic staff development at Oregon State University is chronicled. Special attention is given to application of TQM for faculty and corporate interaction, instructional improvement, and curriculum development. Special challenges for implementation of…

Describes the evolution of a model, developed by student affairs officials, which outlines a planning process for implementing Total Quality Management. Presents step-by-step instructions for the model's deployment and discusses such issues as transitions, planning forms, goals, and professional and personal growth needs. (RJM)

This case study describes why the University of Wolverhampton (England) decided to adopt the Total Quality Management approach to institutional administration, then to develop a quality assurance system to conform to an international quality standard. It chronicles two phases of program development/implementation and assesses successes and…

Traces the development of the principles and practices of Total Quality Management (TQM) at El Camino College, in California. Discusses institutional resistance to change and the need for careful implementation analysis and constituent group involvement. Includes a nine-item bibliography of theoretical and descriptive works. (MAB)

It is argued that colleges and universities can become more productive by enhancing the efficiency of student learning. This requires both acceleration of learning through individually paced mastery learning, better academic focus, year-round schooling, and an earlier start to graduate and professional education. Eight strategies for enhancing…

Defines Total Quality Management (TQM) and describes prerequisites for successful implementation, underlying assumptions, and the cultural barriers hindering implementation. Indicates that TQM's long-term benefits outweigh costs at most colleges. Urges practitioners to rate their schools with respect to the prerequisites and assumptions to…

The Union for Experimenting Colleges and Universities (UECU) was developed as an alternative form of postsecondary education, fostering the development of university without walls programs at a number of institutions and initiating its own undergraduate and graduate degree programs. Its commitment is to personalized, self-directed, lifelong…