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Direct linkVilgats, Birgit; Heidmets, Mati – Higher Education Policy, 2011
This article seeks to establish what impact external quality assessment had on universities in Estonia between 1997 and 2009. It is based on a study of the analysis of experts' reports of curricula accreditation and interviews with university and programme managers, undertaken between 2007 and 2009. The study included an analysis of 12 curricula…
Descriptors: Foreign Countries, Expertise, Universities, Reputation
Peer reviewedAdams, Michael F.; Bumgardner, Larry G. – Journal of Marketing for Higher Education, 1991
Pepperdine University's (California) 1980s fund-raising campaign was designed to raise overall institutional visibility, establish an image of quality education, improve institutional image in the business community, increase fund-raising momentum, and raise significant money for immediate capital needs. Theme, staffing, and advertising were key…
Descriptors: Case Studies, College Administration, Educational Quality, Fund Raising
