Public relations offices are playing a major role in management by providing more forecasts and analysis. A checklist is provided to help public relations offices evaluate their contribution to management. The list is designed to point out weak and strong points. (MLW)

Colleges and universities should critically review their publications periodically to save money and also as a way to present a more cohesive institutional identity. Ten recommendations are made for conducting a productive publications audit; they include choosing an evaluation method, selecting participants, making the experience pleasant, and…

Setting objectives and knowing how to evaluate results are important in public relations, to prevent counting news releases rather than assessing whether the target audience is reached. Suggestions include setting goals and priorities, researching audiences, focusing on communicating with key audiences, developing strategies, selecting…

The structure and purposes of college and university advisory committees are discussed. An advisory or visiting committee is a voluntary extralegal group of advisors and/or supporters that provide aid in various ways to an educational institution, professional school, department, or major academic division. Advisory committees may be elected by…

Based on a research study that assessed the process of institutional advancement at selected small, independent colleges, this monograph provides data designed to help small college presidents, trustees, and advancement personnel focus on the advancement of their institution rather than its termination. Chapter One discusses the concept of…

The historical role of institutional advancement and the specific activities and trends currently affecting it are reviewed, and four strategies for advancement programs are suggested. Institutional advancement includes alumni relations, fund-raising, public relations, internal and external communications, and government relations, and its…

The issues, organizational changes, and institutional reactions that colleges and universities perceive as associated with implementation of new marketing practices were identified in a review of the literature and interviews with officials from 25 institutions primarily in or near Los Angeles, California. Several trends were revealed: successful…

All U.S. college and university presidents were surveyed in 1979 to determine their priorities among planning and management improvements at their institutions. Questionnaires were mailed in December 1978 to all chief executive officers (president or chancellor), or chief executive officer for a system of colleges, universities, and central…

The development of a complex, highly computerized system of performance indicators by the State University of New York provides the means to monitor internal progress, report to a skeptical public, and compare the system's performance with a national sample of institutions. The system is described here, and the performance indicators and data…

The results are presented of an institutional evaluation conducted by Vancouver Community College (VCC) in 1978-79 which involved a survey of 14 groups within the college community and an investigation of the survey findings by a visiting team of administrators and instructors from other institutions. The report first describes the advantages of…