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Swindle, Bruce; Burckel, Daryl V. – Journal of Marketing for Higher Education, 1994
Discussion of prepaid college tuition plans looks at their strengths and weaknesses and provides an analysis to illustrate their use as an alternative in funding a child's future education. It is noted that, although some financial planners argue against them, they can offer significant savings by locking in tuition rates. (MSE)
Descriptors: College Administration, Higher Education, Marketing, Money Management
Peer reviewed Peer reviewed
Gauff, Joseph F., Jr. – Journal of Marketing for Higher Education, 1994
A discussion of Florida's college tuition prepayment program describes the plan and its options and examines its marketing implications as a preneed service. It is concluded that the program makes saving for college easy, economical, and completely safe but requires rethinking of conventional marketing strategies and mix. (MSE)
Descriptors: College Administration, Higher Education, Marketing, Money Management
Wamsley, Patrick – Business Officer, 1991
To inform faculty and staff about the new state retirement plan and help them compare its benefits with those of the only existing employer-sponsored retirement plan for educators, a defined-benefit plan, Georgia Institute of Technology used an electronic spreadsheet and a series of seminars for analyzing and illustrating investment options. (MSE)
Descriptors: College Administration, College Faculty, Computer Software, Consultation Programs