Following major strategic policy reforms and transformations in the higher education sector, branding as a strategic resource has become an integral part of the strategic decisions of higher education institutions (HEIs). However, despite a plethora of studies about HEI branding, very little is known about university brand evangelists as an…

Responsible leadership is crucial for higher education institutions (HEIs) in developing countries to build an institutional reputation by generating advanced knowledge and strengthening socioeconomic development. Drawing on signaling theory, this study investigates the relationship between responsible leadership and academics' job insecurity, and…

The present study investigated the level of sustainable leadership among a random sample of 170 faculty members employed by one public university in Jordan. The sustainable leadership questionnaire with 15 items was used to carry out the study. The results of the study indicated that the sustainable leadership questionnaire is composed of three…

The paper assesses the evolution of efficiency of Italian public universities for the period 2000-2010. It aims at investigating whether their levels of efficiency showed signs of convergence, and if the well-known disparity between northern and southern regions decreased. For this purpose, we use a refinement of data envelopment analysis, namely…

The administrative processes are defined by the single text of administrative procedures (TUPA), which guarantee the delivery of services to users. Unfortunately, in the public university there are barriers that affect their execution generating considerable delays. The success in the issuance of services is measured by the level of service and…

Affirmative action was banned in California, Texas, Washington, and Florida in the 1990s. Following this early wave, additional states banned the practice, including Arizona, Georgia, Michigan, Nebraska, New Hampshire, and Oklahoma. In response to concerns about underrepresented minorities' falling college enrollment in flagship public…

New public management and increasing levels of competition driven by global rankings are bringing the managerial practices of public and private higher education institutions closer together. However, these two types of institutions still maintain different objectives and traditions and enjoy different degrees of autonomy that are reflected in…

The phenomenon of globalization has a significant impact on higher education, but the lack of a clear roadmap for how senior university officials should create and implement global engagement strategies and for how these approaches support (or impede) an organizational culture that fosters globalization remains a gap in knowledge in higher…

A study investigated how 362 Ohio high school seniors perceived the quality of selected state universities in Ohio and how those perceptions affected their choice of colleges to which to apply. It is concluded that students do use perceived quality as a basis for application. Implications for practice and further research are outlined. (MSE)

The University of Munich, with 43,000 students, is a city university with typical university problems. It has no public relations guidelines, and public relations work is not primarily concerned with securing financial support, largely fixed by the government. Publicity efforts are more directed toward creating goodwill, explaining the…

Concerned about shrinking state support, University of Michigan officials undertook a program in 1978 to increase public and legislative awareness of higher education problems and stop the appropriations decline. Person-to-person contact, group interaction, specialized communication through publications, and mass media communication were used.…

State comprehensive universities are caught between the research university model and the liberal arts and community college models, unsure of their identity. The quest for status has resulted in faculty dissatisfaction, loss of institutional self-esteem, and disparagement of scholarship. Five approaches to developing distinct and appropriate…

The behavior of universities is considered from an economic perspective. It is assumed that both the administration and the faculty pursue goals consistent with their own self-interests. In addition to reviewing studies from other disciplines, the market in which institutions compete is described, and a formal model of the university as a…