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Wylie, Peter B. – Currents, 1999
Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…
Descriptors: College Administration, Cost Effectiveness, Fund Raising, Higher Education
Peer reviewedLynch, David M.; And Others – Planning for Higher Education, 1987
Research findings suggest that centralization varies with certain institutional characteristics and that the nature of the graduate faculty, availability of funding, and staffing patterns are correlated with the degree of centralization. The historical development of graduate education is described. (Author/MLW)
Descriptors: Centralization, College Administration, College Planning, Comparative Analysis
Primary Research Group, Inc., New York, NY. – 1998
This report presents 228 tables detailing findings concerning management practices of marketing programs at 68 colleges and universities. Highlights of this report include: a mean of 5 employees regularly visit high school guidance counselors; only 5 percent of the colleges sponsor campus visits for select applicants; 24 percent of the colleges…
Descriptors: Administrators, College Administration, Comparative Analysis, Focus Groups
Primary Research Group, Inc., New York, NY. – 1998
This report presents 213 tables detailing findings regarding types and costs of advertising within marketing programs at 68 colleges and universities. Highlights of this report include the following: these colleges print a mean number of 19,270 viewbooks and 16,380 catalogs; and advertise in newspapers (86.6 percent), in magazines (45.4 percent),…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
Download full textReichard, Donald J.; And Others – 1980
A modified form of vector analysis is examined that was applied to graphs depicting the number of undergraduate student credit hours taken by majors and nonmajors in each of 18 arts and sciences departments. The analysis permitted the identification of instructional service strategies adopted by various academic units and the evaluation of the…
Descriptors: College Administration, College Credits, College Curriculum, College Programs
Primary Research Group, Inc., New York, NY. – 1998
This report presents 203 tables detailing findings concerning the use of electronic advertising within marketing programs at 68 colleges and universities. Highlights of this report include: colleges in the sample enroll a mean of 5,450 students; 5.6 percent of the colleges produce a CD-ROM version of the viewbook; 39.7 percent enable applicants to…
Descriptors: Advertising, College Administration, Comparative Analysis, Costs
