Geographic analysis has been adopted by businesses, especially the retail sector, since the early 1990s (Thrall, 2002). Institutional research can receive the same benefits businesses have by adopting geographic analysis and technology. The commonalities between businesses and higher education institutions include the existence of trade areas, the…

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

A student member of the University of Nebraska-Lincoln's student alumni association discusses numerous advantages of student participation with alumni, including contacts with campus officials, friendships, valuable networking opportunities, job-hunting assistance, and a sense of loyalty; the characteristics of good student members; and factors in…

The concept of student-institution fit includes much more than institutional searches for students with predetermined characteristics based on the characteristics of graduates. It requires a broad interactionist perspective, links with an institution-wide student retention plan, realistic information dissemination, and response to existing…

This white paper describes the extent of drinking on college campuses; the health, social, academic, and economic costs thereof; means of education and intervention available to schools; and the relationship of many university policies and practices to this problem. The paper is organized into two major sections. The first describes the nature of…

A marketing model of enrollment management focusing on relationships between changes in the macroenvironment, target market student preferences, college marketing mix, and enrollment is presented. Application of the model illustrates how institutions can offset, enhance, or neutralize potential enrollment effects of job market changes through…

Describes the key quality indicators system (KQIs) used in the department of educational leadership at Northwest Missouri State University, and presents results of a survey of 36 graduate students concerning outcome statements, based on the KQIs, that were incorporated into course syllabi. Overall, students were satisfied with department…

Faculty and student opinions about general education at Southwest Texas State University were assessed, along with the effect of the matrix administration structure. Views concerning the present requirements and structure of general education were surveyed, based on administration of faculty and student questionnaires. The survey data revealed…

This article proposes that college students will contribute most effectively to institutional assessment efforts if they understand how meaningful their input is. This can be accomplished if the assessment system is compassionate, considerate, convenient, communicated clearly, cohesive, understandable, concise, committed, attributes improvements…

This handbook is for administrators of programs in higher education settings which deal with alcohol and other drug (AOD) related problems. Chapter 1, "Defining the Problem, Issues, and Trends" examines the problem from various perspectives and presents the latest statistics on the extent of AOD use on campuses, specific problems…

The University of Alabama Career Development Program was designed as a comprehensive, university-wide effort to enhance career development of students and faculty. The operational plan included four systems: (1) Academic mainstream system, designed to assist in the development of separate programs within the colleges and departments, (2) support…

Current and developing issues and trends in college and university information resources management are outlined, including retention/retraining/recruitment of information technology staff; policy and technical issues; growing complexity and cost of enterprise systems; student expectations for technology support and services; distributed learning…