The objectives of this research were: 1) to study the current situation of digital management in universities in Guangxi, 2) to develop the purpose model for improving digital management in universities in Guangxi, 3) to evaluate the suitability and feasibility of the purpose model for improving digital management in universities in Guangxi. The sample group of this research was 148 administrators in 20 public undergraduate universities in Guangxi. They were selected by systematic random sampling and sample random sampling. The interview group was led by administrators from 12 universities, totaling 12 people. The experts for evaluating the suitability and feasibility of the purpose model for improving digital management consisted of high-level administrators from 7 universities, totaling 7 people. The research instruments were document analysis, questionnaire, structured interview, and evaluation form. The statistics to analyze the data were percentage, average value, and standard deviation. The results found that the current situation of digital management in universities in Guangxi in five aspects was at a high level. Considering the results of this research aspects ranged from the highest to lowest level were as follows: the highest level was the digital campus security management system, followed by the digital student management system, and the digital scientific research management system was the lowest level. The purpose model for improving digital management in universities in Guangxi has five aspects, which contain 40 measures. There are 7 measures to enhance the digital management ability of Guangxi University managers, 10 measures to promote the digital teaching management system in Universities in Guangxi, 8 measures to promote the digital scientific research management system in Universities in Guangxi, 9 measures to promote the digital student management system in Universities in Guangxi, 6 measures to promote the digital campus security management system in Universities in Guangxi. The results of the evaluation of the suitability and feasibility of the purpose model for improving digital management in universities in Guangxi were at the highest level.