If coming back to work after winter break seems daunting, consider the plight of college-admissions officials. While most high-school students are breathing a sigh of relief after finally submitting their applications, those on the receiving end are rolling up their sleeves. January is crunch time for many admissions offices. Admissions officers…

Over the last decade, admissions has become a front-page fixation, and the industry's professionals have higher profiles than ever, on campuses and off. In turn, today's admissions jobs come with heavy doses of prestige and pressure. In this article, the authors discuss the results of a new survey of college officers which suggest that, despite…

Every other summer, Sewanee: the University of the South invites a handful of prospective students to take an exclusive tour of its campus and surroundings, in Tennessee. This special treatment is reserved for "legacy" students. Sewanee, like many other small private colleges, aggressively recruits prospective students whose parents, grandparents,…

While admissions officers are well versed in SAT-score and GPA requirements for their institutions, it is now crucial that they know how to answer questions about eligibility for financial aid and merit scholarships. A new "Chronicle" survey of admissions officers found that monetary issues weigh heavily on their minds. When asked about the "most…

Last week ApplicationsOnline LLC, in Baltimore, unveiled its Universal College Application, which has already won a baker's dozen of clients dissatisfied with the Common Application, including Duke and Harvard Universities. Although some of the 13 institutions plan to use ApplicationsOnline's service in addition to the Common Application, the…

Admissions deans have perfected the wistful tone of regret. In rejection letters, they talk of wrestling with "difficult decisions" and having "so many more qualified applicants than space." To the rejected, those words often ring hollow. After all, the student remains excluded no matter what the reason. There is mounting evidence that top…

At the annual conference of the National Association for College Admission Counseling (Nacac), admissions deans and high-school counselors gathered in September 2007 to grapple with questions such as: (1) Rethinking the role of standardized tests in admissions (many attendees predict that psychometric giants ACT and SAT, will not always dominate…

While some colleges claim not to care what "U.S. News & World Report" says, and experts cite problems in the way its annual rankings are done, many institutions scramble to improve their positions. There are well-documented examples of institutions that have solicited nominal donations from alumni to boost their percentage of giving, encouraged…