Asserting that institutional quality and great service will remain essential ingredients in drawing students to campus, explores the future of Internet-based admission processes, including consumer empowerment, the information technology challenge, and what the Web will bring next. (EV)

Describes how the dean of undergraduate admission at the University of Michigan brings both passion and pragmatism to his position, valuable assets as the university fights two lawsuits in its struggle to retain its affirmative action-friendly admission policies. (EV)

Student suggests a standardized college admission application used by all colleges. (IR)

At Worcester Polytechnic Institute in Massachusetts, students determine whether to accept themselves for admission under a negotiated admissions'' plan. (PG)

The director of undergraduate admissions at the University of North Carolina at Chapel Hill discusses why the institution decided to end early admissions. The decision will benefit students and families of all background, he asserts. (EV)

With the help of new marketing techniques, it is suggested that, admissions officers can better shape their applicant pool and influence who applies to their institutions. Ways to effectively campaign for more and better candidates are offered. A study of mailings based on a Student Search Service survey is described. (Author/MLW)

If marketing in higher education is oversold, it may be that it is not fully understood. Higher education can learn from marketing as practiced in the profit sector, but it needs to research and practice those aspects that are good for education and discard those that are incompatible with education's value structure. (JMD)

Asserting that the end of affirmative action at the University of California Berkeley Law School crushes the aspirations of minorities and prevents whites from appreciating why diversity is so important, a Boalt graduate and immigration lawyer explains why everyone loses when affirmative action is cast aside. (EV)

Regardless of the setting, prospective students should put their best foot forward when they talk with admissions officers. Many college admissions programs refer to the campus encounter as an "information session" and tend to be less formal, but the students are well-advised to be prepared to promote themselves. (MLW)

Presents seven basic assumptions to help 17-year-olds distinguish themselves in today's highly competitive college selection process: the student is in charge, students must make a friend of their advocates, choose eight first choices, SATs and ACTs don't get you in, the college market is not a tight market, personalize the process, and be…

Successful program development depends on a coordinated effort of the entire campus community. An overview of the academic program development process as observed by a faculty member and a director of admissions is provided. (MLW)

An outspoken champion of affirmative action reflects on court rulings, the mysteries of finding the best candidates for college admission, and becoming the new president of Columbia University. (EV)

The only form of marketing important to an admissions department, direct marketing, whose principal vehicle is direct mail, is identified as an organized method for sharing and distributing information to prospective students. Target audiences, marketing administration, and effective mailings are discussed. (MLW)