The college admissions process can be confusing and inconsistent, requiring students to navigate a complex web of information, procedures, and admissions requirements from different postsecondary institutions. All of these require extensive social and cultural capital, which many students do not possess (Klasik 2012). Systemic change in college…

Indiana University-Purdue University Indianapolis (IUPUI) was one of many universities that adopted a test-optional admissions policy for the Fall 2021 incoming cohort. However, unlike many institutions that went to test-optional admissions out of necessity, the decision made by IUPUI faculty and administration was thoroughly considered, data…

This study examines U.S. national colleges and universities that have de-emphasized or eliminated ACT and SAT scores and have implemented test-optional policies for undergraduate admissions. The study investigates the test-optional admissions trend and provides a "pre-post" quantitative analysis of test-optional policy effects on the…

Luisa Havens Gerardo is Vice President for Enrollment Management at Virginia Tech. She has served the American Association of Collegiate Registrars and Admissions Officers (AACRAO) as president, vice president for access and equity, chair of the international admissions committee, and member of the nominations committee and the program committee…

In light of the current discourse around the alleged discriminatory nature of the SAT and ACT exams against underrepresented minority students, and the increase in American institutions of higher education choosing to adopt test-optional freshman admission policies, this study sought to identify weather these policies are associated with changes…

The purpose of this qualitative study was to examine school counselors' preparation for college admissions counseling, strategies counselors utilize to stay current on college admissions processes and trends, and professional development needs related to college admissions counseling. Study findings indicated school counselors did not complete…

The American Association of Collegiate Registrars and Admissions Officers (AACRAO) is a nonprofit, voluntary, professional association that relies on its membership to provide content, leadership, feedback, and financial support. The association promotes the well-being and advancement of professionals in the higher education community by engaging…

Responsibility Center Management (RCM) budget models are designed to create financial incentives that encourage expense reduction and revenue generation. This article--a primer on RCM--equips enrollment management leaders and other higher education professionals with the knowledge required to support the attainment of enrollment headcount and net…

More than a quarter of Americans--around 100 million people--have been arrested and/or convicted of a crime. Being "criminal justice system-impacted" (Underground Scholars Initiative 2019) has many social and economic consequences, including far lower chances of accessing and succeeding in higher education. Some observers raise safety…

Spring admission is an undergraduate admissions strategy for traditional incoming freshmen. "Spring admission is a strategy to fill spots that empty in the spring when students graduate early or study abroad" (Hussain 2017). Admitting spring students is also a way to replace tuition dollars lost due to fall-admitted students'…

As the country and college campuses shut down in the Spring of 2020 in response to COVID-19, institutions needed to quickly pivot their plans into a digital environment to yield their accepted class. Through the Wisr platform, institutions communicated directly with their admitted students and their families through discussion board functionality…

Enrollment offices deploy various outreach methods including mailings, brochures, phone calls, and email campaigns. For these undergraduate admissions offices, working with high school students creates opportunities to shift the enrollment approach every academic year. Evolving admissions strategy created a chance to change the print marketing…

This article uses quasi-experimental techniques to assess the relationship between test-optional policy implementation and the proportion of Asian, Black, Hispanic, and White students among the 510 selective institutions in Barron's Ranking from 2006 to 2019. The findings could provide empirical evidence about the connections between test-optional…

In this article, Staci Phelan interviews the following enrollment management team members from Idaho State University: James Martin, Director of Financial; Debbie Green, Director of Scholarships; Nicole Joseph, Director of Admissions; and Brooke Barber, Director of New Student Orientation. The following questions are addressed in this interview:…

Brian C. Rosenberg, President-in-Residence at the Harvard University Graduate School of Education, served as Macalester College's sixteenth president from 2003-2020. During his tenure, enrollment of U.S. students of color at the college increased significantly. Moreover, under his leadership, the college prospered during a challenging economic…