Explores the role of proprietary counseling and offers thoughts on becoming an independent counselor. Sees independent counselor boom as a symptom of a systematic counseling failure and sees the problem as the profession's failure to develop a rational single-application system. (NB)

Surveyed 81 member colleges to compare acceptance rates for users of the Common Application and institutional applications. Results indicated that a significant number of applicants use the Common Application. Common Applications are accepted at a slightly lower rate, although experiences vary widely among colleges. (JAC)

Presents 20 secrets from author's 20 years in the field of college admission. Discusses issues related to self-respect, enthusiasm, colleagues, relationships, education, time, sensitivity, optimism, fun, thoroughness, willingness, energy, the National Association of College Admission Counselors, teams, yielding, youth, enrollment, appreciation,…

Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)

Discusses sex bias in letters of recommendation written for college applicants. Examples of the problem and suggestions of ways to solve it are given. (BL)

Discusses mixed messages concerning test scores, application procedures, and financial aid policies students are receiving from the ambitious recruitment efforts by colleges which may purposefully mislead the students. Calls for colleges to communicate openly with students and help students understand how to use the information they seek. (ABL)

Discusses the special needs of students transferring from colleges that have failed. Student reactions, academic issues, financial issues, social issues and choice of a new college are discussed as well as the possibility of a successful department being absorbed into a new institution. (JAC)

Describes efforts of a college's task force to investigate the status of black enrollment and to recommend strategies for achieving suggested enrollment. Lists recommended actions steps. Discusess details of the minority recruitment program which included interviews, high school visits, focus groups, upward bound day, applications and accepted…

Describes the Learning Behavior Dilemma, a developmental admissions model which evaluates students' level of intellectual development and their readiness for undertaking educational challenges. Discusses the importance of understanding the optimal match between students and their educational environment. (JAC)

Describes college minority recruitment program based on personal contact strategies focusing on these phases: (1) awareness through dissemination of information; (2) inquiry when potential students request information from the college; (3) application when the goal is to meet the students' needs; and (4) deposit when students have decided to…

Surveyed 263 prospective student/parent opinions of campus visitation program. Found that 67 percent of students reported an increased likelihood of attending the college as a result of the program. Discusses additional findings and suggests features desirable for a campus visitation program. (PVV)

Offers a proposal for reform in admission. Critiques the multiple application system. Shows how counselors can be the movers and shakers of reform, suggesting a five-year plan. (KS)

Advocates uniformity in college applications--a centralized application system in which candidates would supply the required academic, personal, and financial information and a rank-ordered listing of their target universities or colleges. Target colleges would segmentially evaluate the applicant as a first-choice candidate until the applicant was…

Advocates for an expanded role for admissions officers which is dependent on a thorough knowledge of the academic, social, and cultural offerings of the institution, a background in student development, and an expertise in counseling. Suggests institutions support and encourage this expanded role. (BL)

Compares segmentation solutions obtained using a binary segmentation algorithm (THAID) and a new chi-square-based procedure (CHAID) that segments the prospective pool of college applicants using application and matriculation as criteria. Results showed a higher number of estimated qualified inquiries and more accurate estimates with CHAID. (JAC)