Written by the Cooperative for School/College Communication Studies, comprising eight associations, and approved by the Steering Committee of the cooperative on October 9, 1974, these guidelines highlight those areas in student development which are crucial to a proper evaluation of a potential student by a college. (Author/CJ)

A group of similar small colleges that compete for the same caliber of student has united one week each year for the benefit of all. By making a common presentation to selected school officials and prospective families, these colleges hope the public will become better informed about the available choices. (Author)

The author reflects on his first year as an admissions officer with special emphasis on training and professionalism. (RP)

This article presents the case for what may be termed the corporation approach.'' This approach has given advise to management-consultation firms to replace or bolster the admissions office in selling the institution and completing each freshman class with the best students available. (JC)

Admissions selectivity, far from being restricted by open-door policies, is actually spiraling with everything else-both in terms of high academic scores and finances but, unlike other forms of inflation, it leads through shrinking candidate pools to nowhere. (Author)

This brief article follows the course of research on the development of admission requirements from the seventeenth century to the 1960's, indicating that changes occurred slowly and in response to greater awareness of the part higher education played in society. (CJ)

Traditionally, the admissions office has provided the college with "quality education" by admitting quality students while, at the same time, providing adequate budget by finding and admitting affluent students. According to the author, this adds up to "selling," because it is based on the quotas and needs of the institution. "Marketing," on the…

As long as the admissions task was to choose a freshman class from a long list of applicants, the problems of unethical practices remained subdued. But the recent advent of competition for students has brought more of the practices of marketing and salesmanship and more demands for their control from the purists. (Author)

According to several articles in past NACAC Journals and elsewhere, the campus visit by prospective students is a most effective means of recruiting. The author gives a few tips on how to promote and manage such visits. (Author)

CUNY's comprehensive data base and its geographic and educational parameters make possible the computation of an Admissions Accountability Index built on an input-output (hours-applications) ratio. It helps staff determine which high schools need and deserve more time and service, and helps high-school advisers compare their results with similar…

Describes in detail almost every aspect of the admission process at Lawrence University. The flow of written and oral communications with prospective students and their parents has been carefully and clearly recorded, and may be helpful to admission personnel at other institutions. (Author)