Student recruitment is essential for higher education institutions. There are various strategies to consider when organising student admissions and meeting recruitment objectives. Coopetition, which can be defined as cooperating with competitors, is one of them. Our qualitative study examines the elements at stake for French business schools that…

This inquiry investigates how college recruiters' understandings of diversity are represented and discussed in their work. Interwoven within this study is an examination of power through the lens of Discourse Theory and Critical Discourse Analysis. Findings reveal how recruiters exercise power to produce either transformative or oppressive…

This brief is part of the Affirming Equity, Ensuring Inclusion, and Empowering Action initiative. This brief--which draws on a thorough review of existing research, original data analysis, and conversations with institutional leaders and experts--urges college leaders and admissions officials to address longstanding inequities in college access by…

Employee engagement, or the extent to which an employee is fully immersed in their work can lead toward higher retention, greater productivity, and increasing profits in a workplace environment. Engagement is driven by a variety of conditions, and when met has the ability to provide many positives in a work environment. Conversely, a lack of…

There is no doubt that 2020 has put a number of professions through their paces--college admission and recruitment included. The longer it takes to secure widespread COVID relief, the worse the economic situation becomes. These challenges are broad, sweeping, and beyond the scope of one institution's individual strategies. One framework has shown…

Educational disparities between Indigenous and non-Indigenous youth across Canada, as is true across the United States, pose challenges to education systems to examine and alter professional practices in ways that support closing these gaps. Calls for more Indigenous school psychologists who might bring skills and perspectives to bear are…

Although United States community college enrollment rose in Fall 2023, the community college sector as a whole has contracted by 37% since 2010, representing over 2.6 million students. As a result, community college practitioners, specifically, those working in admissions and enrollment management should ensure that admissions instructions are…

Black, Indigenous, and People of Color (BIPOC) faculty and staff are influential in the recruitment and retention of intercultural students to higher education institutions. This study sought to investigate and strengthen the recruitment experiences of BIPOC students as they navigated the process at a highly competitive, predominantly white…

Higher education in the United States is currently grappling with two significant challenges that threaten its sustainability: the repercussions of the COVID-19 pandemic, which has led to a decline in enrollments, and the 2023 Supreme Court decision to prohibit affirmative action in college admissions. This essay explores how these challenges…

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten…

The global diffusion of the graduate school organizational model has shifted the way future academic excellence is identified from a paternalistic master-disciple relationship to a collective organizational decision. 'Eminent men' used to recruit PhD students on the firm belief that they could identify excellence and integrate it in their own…

Persistent racial inequities in the field of psychology have resulted in exclusion and marginalization of racially/ethnically minoritized (REM) students. This manuscript discusses the effectiveness of an endeavor to increase admission, recruitment, and retention of REM students, the Scholars Committed to Opportunities in Psychological Education…

Using a mixed-methods approach, this research examines admissions practices and recruitment strategies within eight graduate-level, allied health sciences programs. The results highlight the characteristics of submitted, accepted, and matriculated students, and identifies, by program, if the recruitment strategies (e.g., marketing campaign…

While preferable over requiring standardized tests, test-optional policies also have some unintended consequences. The limitations of test-optional policies do not warrant a return to required standardized testing, which is even more counterproductive to equity given that race and class are substantial predictors of performance on such tests.…

Regional, private colleges that are heavily reliant on revenue from traditional, undergraduate students are facing mounting challenges in fulfilling their enrollment targets in an increasingly competitive educational landscape (Lederman, 2019). This scenario has placed a significant strain on the marketing function of these institutions, requiring…