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Direct linkO'English, Lorena; McCord, Sarah – portal: Libraries and the Academy, 2006
This article summarizes the approaches taken by the Washington State University Libraries in an ongoing partnership with the WSU Athletics Department. Library instruction and liaison relationships, the libraries' presence at game day events, the involvement of the libraries' development director, and a multi-part advertising campaign tied to the…
Descriptors: Advertising, College Athletics, Athletes, Library Instruction
