COVID-19 has changed the college search and selection process. Transforming the focus according to student need will continue to be important to support and recruit the next class. Some experts say the pandemic will forever change higher education and young people's attitudes about it, but others believe the crisis has shown most colleges can…

As the pandemic subsides in the United States and parts of the country edge toward normalcy, NACAC professionals believe that virtual recruitment resources that colleges invested much effort in developing will not vanish. They say that virtual recruitment will have long-lasting staying power as a supplement to in-person recruitment. This article…

Over the past two years, the Indiana affiliate's Government Relations Committee (GRC) has undergone a metamorphosis. As co-chair, the author has had the opportunity to witness the once largely inactive committee grow by 250 percent. The affiliate has embraced storytelling as an important advocacy tool. In this article, the author shares a couple…

College outreach efforts are sometimes received as nuisances, or worse, as maddening spam and junk email. New digital technologies and data-driven targeting innovations are reducing the amount of paper materials distributed, yet they are not reducing the oversaturation experienced by many prospective students. Colleges use Search and Encoura to…

Packed within the big bundle of worries that high school students and their parents bring to the college admission process, the bulkiest item is often how they will pay for it. And too often, experts say, it is not about lacking money, but lacking information. There is often a lot of confusion about college costs, and while it might simply…

The coronavirus pandemic has upended schooling and students' college admission journeys. Schools transitioned to remote learning, extracurricular activities vanished into thin air, and in-person visits to colleges were abandoned. The SAT and ACT calendars for the late spring were wiped out and subsequent plans for at-home testing were abandoned.…

Applicants from high-performing high schools routinely enter the college admission process overscheduled and overwhelmed. Stress and sleep-deprivation have reached epidemic proportions at competitive high schools, while rates of depression and anxiety among US teens and young adults have skyrocketed. For this generation of students, the stakes…

Despite their lack of visibility, more than 7 million students in the United States are enrolled in rural school districts--about 15 percent of all public school students. Almost half of those rural students hover near or below the poverty line, and not all of them are white. More than 25 percent are children of color, according to a report by the…

Letters of recommendation consume a lot of time and thought as they are solicited, written, and read, and, while many high school and college admission officials say that work pays off by providing a university with valuable and sometimes unique information about prospective students, most everyone also agrees they could be more effective. Some…

A growing group of admission officials, high school counselors, and college access professionals say rural students don't always have the same access to college as their counterparts in more urban areas. Given the barriers, those who advocate for rural students have developed a variety of ways they can be supported ranging from extra guidance from…

In the 1960s, the Native American "self-determination" movement crusaded for increased Native sovereignty. The first tribally controlled college, Navajo Community College (later renamed Diné College), was founded in 1968 by the Navajo Nation in rural northeast Arizona, with a mission to sustain traditional Diné culture and to provide…

The 120 movers and shakers included on LinkedIn's 2016 list of Next Wave honorees hail from a variety of industries but share a common goal. Their objective? To tackle some of the globe's most critical issues by rethinking business-as-usual. Professionals selected for the list are dedicated to transforming the way people live, learn, and even…

Dual enrollment programs offer a wide range of students many advantages, and many families would say cost savings is at the top of the list. There is a huge cost savings to students and families, students have the opportunity to experience college in high school, and it shortens their path to their degree. Students, particularly those who are…

Hate crimes and incidents of bias against US Muslims have soared to their highest levels since the aftermath of the Sept. 11, 2001 attacks, according to data collected by the FBI and other organizations. As Muslim youth search for a sense of security, counselors on both sides of the desk are called to ensure their institutions remain safe and…

Sharing information in digital form by using a computer is a growing phenomenon. Many universities are making their applications available on computer. More than one hundred and thirty-six universities have developed computerized applications on their own or through a commercial vendor. Universities developed computerized applications in order to…