Presents a variety of issues college bound students should consider before completing applications. Discusses 38 questions dealth with institutional policy and attitudes, demography, student life, and institutional resources which can help students decide which college best meets their needs. (JAC)

Discusses mixed messages concerning test scores, application procedures, and financial aid policies students are receiving from the ambitious recruitment efforts by colleges which may purposefully mislead the students. Calls for colleges to communicate openly with students and help students understand how to use the information they seek. (ABL)

Focuses on marketing strategies for college admission and examines the essential interaction between admission and academic units as a means of enhancing retention and producing informed, satisfied consumers/students. (KS)

Describes efforts of a college's task force to investigate the status of black enrollment and to recommend strategies for achieving suggested enrollment. Lists recommended actions steps. Discusess details of the minority recruitment program which included interviews, high school visits, focus groups, upward bound day, applications and accepted…

Discusses the home visit as an effective and underutilized recruiting method for colleges, citing the example of Eureka College's practice of visiting the homes of prospective students. (TE)

Argues that an inability to attract and graduate minority students in the near future will threaten the legitimacy of U.S. colleges. Uses the state of Michigan and its colleges to illustrate this argument by highlighting the Incentive Scholar Program, a program which the state initiated to attract greater numbers of minority students to its…

Describes college minority recruitment program based on personal contact strategies focusing on these phases: (1) awareness through dissemination of information; (2) inquiry when potential students request information from the college; (3) application when the goal is to meet the students' needs; and (4) deposit when students have decided to…

Surveyed 263 prospective student/parent opinions of campus visitation program. Found that 67 percent of students reported an increased likelihood of attending the college as a result of the program. Discusses additional findings and suggests features desirable for a campus visitation program. (PVV)

Reports on a study of proprietary college counselors, i.e. private, for-profit educational consultants outside of the formal education system, examining their backgrounds, the services they offer, their relationship with public school counselors, and the clients they serve. Found that although well-seasoned professionals, their collaboration with…

Offers a proposal for reform in admission. Critiques the multiple application system. Shows how counselors can be the movers and shakers of reform, suggesting a five-year plan. (KS)

Advocates uniformity in college applications--a centralized application system in which candidates would supply the required academic, personal, and financial information and a rank-ordered listing of their target universities or colleges. Target colleges would segmentially evaluate the applicant as a first-choice candidate until the applicant was…

Describes characteristics and expectations of attendees (N=500) at a college fair. Results indicated most participants planned to attend college. Their most important reason for attending the fair was to see which colleges offered programs they were considering. The fair was described as having a significant effect on college preference. (JAC)

Compares segmentation solutions obtained using a binary segmentation algorithm (THAID) and a new chi-square-based procedure (CHAID) that segments the prospective pool of college applicants using application and matriculation as criteria. Results showed a higher number of estimated qualified inquiries and more accurate estimates with CHAID. (JAC)

Considers how early college planning should begin and points out several dangers and fallacies of planning excesses. Discusses motivation for planning, fixing on certain schools, and the adolescent's need to measure up. Asks who is setting the goals and orchestrating the process--the child or the significant adults in his/her life. (NB)

Describes potentially confusing and overlapping opportunities for students who apply early decision or early action when applying to colleges. Considers difficulties that students and institutions can encounter when admission plans are unclear. Urges colleges to standardize the admissions process in order to better serve students. (NB)