This article presents the case for what may be termed the corporation approach.'' This approach has given advise to management-consultation firms to replace or bolster the admissions office in selling the institution and completing each freshman class with the best students available. (JC)

Admissions selectivity, far from being restricted by open-door policies, is actually spiraling with everything else-both in terms of high academic scores and finances but, unlike other forms of inflation, it leads through shrinking candidate pools to nowhere. (Author)

Author argues that students should attend the best college they can get into, looking for one with a history of moral as well as intellectual contributions and the resources to help students discover their own identities. (BP)

Identification and discussion of twenty myths which profoundly influence a student's choice of college along with tips on how students can avoid making unwise college choices. (JC)

The author suggests that if a university's goals and practices are designed to prepare students for success in the past college world, then there should be a closer examination of the non academic factors related to post college success before further decisions are made about college admissions. (Author/BY)

The author, who is deeply involved in the recruitment and retention of black students, tells why it is imperative that students be informed candidly of what awaits them on the typical campus. (Author)

Reported is a conference of admissions officers from American colleges and universities and representatives of international schools in Europe. They met for the purpose of establishing greater understanding in the processes of counseling American students in Europe for college abroad and assisting admissions personnel in gaining correct…

The author contends that universal college attendance is not necessarily an educational utopia; that the value of the B.A. is in inverse ratio to its profusion; and that much remedial work is yet undone in grades 1 through 12. (Author)

A college-bound senior at a Chicago high school delivered this article at the Assembly Meeting of the Midwestern Regional College Board in Chicago. The article suggests ways in which admissions officers can make recruitment techniques more personal and geared to the needs of the students. (Author)

The views of four individuals about the results of a survey of 50 schools and colleges regarding how they are communicating with each other in terms of the Buckley Amendment are presented. Methods for handling college recommendations now that such forms are not confidential are discussed. Panel discussion at the Annual Conference of the National…

Falling enrollments in universities across the country led to a study to determine what admissions practices were being used. Unused techniques included a batch of gimmicks which could not be called unethical'' but which border on the art of salesmanship. (JC)